IndiGo Airlines: India’s discerning flyers choose value
IndiGo Airlines: India’s discerning flyers choose value

While the number of airline passengers has more than doubled in the last ten years, Indian airlines have posted losses of more than $10 billion in the same time period. How did IndiGo, a brand yet to launch an IPO, become the number one brand by market share and the only profitable player in the struggling industry?