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  • Sharing culinary experience digitally is changing the way tourists eat
  • Sharing culinary experience digitally is changing the way tourists eat
    arizonabiltmore.com (2014) ©
CASE STUDY

The taste of Waldorf Astoria: luxury hotel food goes local

With Far-Eastern tourists becoming more extravagant, and Western visitors searching for authenticity, luxury hospitality is undergoing a difficult transformation. The solution, for the Waldorf Astoria Group, is to offer a new gastronomic experience that celebrates the brand’s heritage yet offers a series of new iconic dishes to attract fine-dining travellers.

Location Global

Scope
Tourists from Asia-Pacific are an increasingly powerful demographic in the global hospitality industry,  with their spending expected to more than double by 2018. [1] In 2014, China alone contributed more than 100 million outbound departures, and the number of Chinese visitors to Scotland, home to the Waldorf Astoria Edinburgh, has increased five-fold in just four years. [2] [3]

Waldorf Astoria’s response this influx of Far-Eastern visitors has been to launch a campaign reinventing its culinary heritage. The Taste of Waldorf Astoria is a competition that will see chefs from five of ...

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