Roseonly: once-in-a-lifetime flowers for China’s new romantics
Roseonly: once-in-a-lifetime flowers for China’s new romantics

Until the ’80s the notion of romance didn’t really exist in China. But now, Roseonly, a luxury florist, is not simply selling roses to lovers but insisting that its customers define themselves as soulmates. How did schmalz become so popular in a country with a flourishing mistress culture and creeping divorce rate?