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  • Gen Z’s gaming culture is rewriting online shopping habits
  • Gen Z’s gaming culture is rewriting online shopping habits
    James Cao, Creative Commons (2012) ©
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How Gen Z is making real money on virtual goods

Generation Z helped bolster the revenue of video games and downloadable content to $50 billion in 2014. Older gamers hate the very existence of microtransactions in gaming. But Gen Z are not only enthusiastic consumers of virtual goods, but also savvy entrepreneurs; gaming is even replacing ‘saturday jobs’. How is Gen Z rewriting the reality of how, and for what, we shop online?

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