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  • How will luxury consumers become more savvy in their spending?
  • How will luxury consumers become more savvy in their spending?
    Weslie Leung (2012) ©

2015 Expert Outlook on Luxury

Will premium brands step up to the luxury level? How will shoppers become more savvy in their spending? In what ways will luxury brands react to ‘digital’ and how do UHNWI really shop? As part of our Expert Outlook 2015 series we speak to three luxury experts about the promise of exclusivity, supreme quality and everything bespoke.

Location Northern Europe / Western Europe / North America

In the Luxury chapter of our Expert Outlook 2015 series we speak to Marco Bevolo, Morag Bruce and Christopher Jenner about how the affluent world of the bespoke will change in 2015.





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    Is the German luxury market driven by functionality?

    A global survey on the perception of German luxury arrived at the word “perfection”. But HSBC’s Luxury Goods report lists only one German company, and German’s traditionally prefer to buy designer goods from Italy, UK and France. Is German luxury really driven by function over form?

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    Is French luxury still alive?

    French know-how, heritage, and traditions are the essence of luxury. This expertise is acknowledged globally – nearly 85% of all French luxury goods are exported. But, with the rise of new markets such as China and Russia, is France still the world’s top reference for luxury?

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    What does luxury look like?

    What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors of Premium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

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    China’s new tourists seek ultimate luxury

    Chinese tourists are expected to make over 200 million trips by 2020; three times more than tourists from the US. But how are Chinese tastes affecting the world’s most expensive hotel rooms? What can hotels do to make these tourists feel welcome on their first trips abroad?