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  • What elements conjure up ‘Christmas imagery’?
  • What elements conjure up ‘Christmas imagery’?
    Jim Pennucci, Creative Commons (2010) ©
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Unwrapping 2014’s Christmas adverts

From wistful penguins, to overworked mums and even trench warfare, this year's Christmas adverts tug at our heartstrings harder than ever. We sat down with Dr. Alex Gordon, semiotician and founder of Sign Salad to discuss the meaning behind the media magic.

Location United Kingdom

Scope
“Make someone happy” sings Jimmy Durante, as flakes of snow drift onto a London street and a gentleman hands a woman with a baby his umbrella. “Make just one someone happy” trills the crooner as an elderly husband surprises his wife with a disco-ball-lit living room, “And, you,” crucially, “will be happy too.”

For Coca-Cola the message is clear: at Christmas, it truly is the thought that counts.

But Coke wasn’t the only brand favouring giving over receiving. Canvas8 sat down with semiotician and Sign Salad founder Alex Gordon to discuss this year’s biggest Christmas ...

Canvas8

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