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  • What elements conjure up ‘Christmas imagery’?
  • What elements conjure up ‘Christmas imagery’?
    Jim Pennucci, Creative Commons (2010) ©
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Unwrapping 2014’s Christmas adverts

From wistful penguins, to overworked mums and even trench warfare, this year's Christmas adverts tug at our heartstrings harder than ever. We sat down with Dr. Alex Gordon, semiotician and founder of Sign Salad to discuss the meaning behind the media magic.