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  • Mikkeller serves up innovative beer to Gen Y
  • Mikkeller serves up innovative beer to Gen Y
    Mikkeller (2014) ©
CASE STUDY

Mikkeller: ‘beer architects’ design creative brews

Traditional brewing involves companies producing core beers on a large scale. But a new trend is emerging whereby ‘beer architects’ constantly create exciting new flavours to be produced by other brewers. What impact is this novel approach having on the food and drink industry?