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  • Can the country club ever be brought online?
  • Can the country club ever be brought online?
    Nick Webb (2011) ©

Is there a secret digital elite?

MySpace for millionaires? Facebook for the fortunate few? Ever since social networks have existed, brands have attempted to build small communities - on and offline - of wealthy elites, and most have failed. Why?

Location Global

Jaeger LeCoultre for the watch, The New Yorker for the happenings, Feadship for the superyacht and Calzature Marini for the shoes - we know the hallmarks of an elite consumer in most domains. But what of their attitudes to social networks, and the growing world of digital technologies? Is there a MySpace for millionaires? A Facebook for the fortunate few?





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