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  • Can the country club ever be brought online?
  • Can the country club ever be brought online?
    Nick Webb (2011) ©
REPORT

Is there a secret digital elite?

MySpace for millionaires? Facebook for the fortunate few? Ever since social networks have existed, brands have attempted to build small communities - on and offline - of wealthy elites, and most have failed. Why?

Location Global

Scope
Jaeger LeCoultre for the watch, The New Yorker for the happenings, Feadship for the superyacht and Calzature Marini for the shoes - we know the hallmarks of an elite consumer in most domains. But what of their attitudes to social networks, and the growing world of digital technologies? Is there a MySpace for millionaires? A Facebook for the fortunate few?

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