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  • Tech-based solutions and on-demand services are creating an expectation of convenience
  • Tech-based solutions and on-demand services are creating an expectation of convenience
    Daniel Foster, Creative Commons (2014) ©
REPORT

Why Australians want faster food and speedier shopping

The sun-worshipping, beach-dwelling, slow-living Australian stereotype has never been less accurate. Tech-based solutions and on-demand services are creating an expectation of convenience. But while brands cater to the speed with which Australians consume, are they at risk of sacrificing an emotional connection?

Location Australia

Scope
Between the rapid uptake of mobile Down Under and an increasing amount of money spent on real experiences over material possessions, the laidback Australian stereotype is outdated. [1] This society is time-poor, and in turn, consumers are choosing retailers that offer speed, simplicity and convenience. The instant gratification we’ve grown accustomed to is a product of digitisation, and it’s a revolutionary force in all aspects of life – whether we’re at the supermarket or on the sofa.

From low-cost, high-margin meals like those offered on the McDonald’s Loose Change Menu to the Woolworths app that ...

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