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  • Do we want to mix science into our beauty regime?
  • Do we want to mix science into our beauty regime?
    Justine Reyes (2011) ©
CASE STUDY

Geneu U+: skincare tailored to your DNA

Everyone has a skin problem – saggy, dull, greasy or dry. Spots are no longer a teenage problem; half of adults have acne. Geneu has developed U+, in-store technology that tailors skincare to customer’s DNA. But do we really want to mix science into our beauty regime?

Location United Kingdom

Scope
Everyone has a skin complaint - saggy, dull, spotty, dry. Acne is no longer a problem for teens alone - half of adults now have it. [1] If we’re lucky enough to have healthy skin, we are considered beautiful. A study by Canvas8 in 2014 found that 83% of people think that ‘healthy skin’ is the most important attribute for being beautiful. This is up from 56% in 2004. [2] The skincare market is worth billions - everyone has skin - and it crosses industry from health to beauty. In 2016, the global ...

Canvas8

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