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  • Do we want to mix science into our beauty regime?
  • Do we want to mix science into our beauty regime?
    Justine Reyes (2011) ©
CASE STUDY

Geneu U+: skincare tailored to your DNA

Everyone has a skin problem – saggy, dull, greasy or dry. Spots are no longer a teenage problem; half of adults have acne. Geneu has developed U+, in-store technology that tailors skincare to customer’s DNA. But do we really want to mix science into our beauty regime?