Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Can golf really compete with traditional Gen Y sports?
  • Can golf really compete with traditional Gen Y sports?
    Topgolf (2014) ©
CASE STUDY

Topgolf: driving Gen Y to the golf course

When you think of golfers, images of retired men, dressed in whites strolling around the course spring to mind. Topgolf, with its ‘entertainment centres’ are trying to change that. And it’s working; 64% of customers at Topgolf are aged 18 to 24. So what is Topgolf doing to engage this audience?