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  • From social Gen Y to purist Boomers, car tribes are on the rise
  • From social Gen Y to purist Boomers, car tribes are on the rise
    ginoandsharonphotography (2014) ©
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What kind of driver are you?

Gone are the days when owning a car was part of growing up. As car brands try to keep people interested in driving, the need for a genuine connection has never been greater. How can brands create a sense of being part of a car tribe? And what does the car you drive say about you?