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  • People are turning their own data into cash – but who buys it?
  • People are turning their own data into cash – but who buys it?
    Square (2014) ©
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How we became everyday entrepreneurs

From the thousands of photos we have stored in our iPhones to that empty garage, we all have assets that are underused – and ripe for the selling. It’s not just a sharing economy, it’s a selling economy. But do we really want to monetise almost every aspect of everyday life?