With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.

By 2050, up to 75% of the world's population will be living in cities. The idea of the smart city is shaping cityscapes of the future. But what role can public lighting play in creating an authentic liveable city – one that puts people, not technology, at its centre?

Seoul has embraced peer-to-peer businesses and become the sharing economy’s model city. Now, the Sharing City initiative is turning it into a blueprint for city governance. But what makes Seoul ideal for this experiment? And what’s really driving Koreans to embrace sharing?

Around half a million bikes are sold in Denmark each year, and nine out of ten Danes own one. It's the ideal location for high-tech smart bike-sharing scheme Gobike to debut. But what will it mean for locals? And can it provide an effective solution to travel in other cities?

“I would rather live in a cupboard in Soho than in a mansion in Surrey,” says 50-year-old Vishnia. Urban retirees are embracing life after work as a chance to learn and explore. And owning 80% of the UK's net personal wealth, they can afford to. But what’s driving them to the city?

Worth £777 million in 2013, outdoor ads aren't just about catching the eye and promoting a brand - they need to be engaging, fun, or useful. Slovakian architectural design firm Design Develop wants to make a difference by turning billboards into living spaces for homeless people.

In a connected world, networks are a useful source of information. Waze, a network of 28 million commuters united by their desire for up-to-date information, shows how constant connectivity can often be most useful when serving immediate needs.

About 7,500 iconic red buses carry over six million London passengers each weekday - and with new Wi-Fi connectivity, commuters can catch up with work emails. But do they want to be ‘always on’? Will they miss their down-time staring out the window on the top deck of the 73?