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  • Can brands help people feel more at home in their city?
  • Can brands help people feel more at home in their city?
    Pablo Poulain (2013) ©
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Can brands help us navigate our city?

54% of the world’s population lives in urban areas. Demographic shifts such as ageing communities have changed what people want and need from their city. Can brands help young and old people alike navigate more efficiently and connect with their surroundings?