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  • Indian consumers want to look and feel good
  • Indian consumers want to look and feel good
    Harhsa K R, Creative Commons ©

What does being healthy mean to urban Indians?

A decade ago, wellness in India was limited to hair and skin products that kept people looking young. Now, its health and beauty industry is expected to be worth $16 billion by 2015. How are India’s Gen X and Y combining nutrition, fitness and alternative therapy to both look and feel good?

Location India

Looking good and feeling great! Personal wellness is the latest category to capture the minds and wallets of middle class urban Indians. Research estimates the Indian wellness industry will grow to $16 billion in 2015, a 40% increase from $11.4 billion in 2012. [1]

A decade ago, personal wellness in India was limited to taking care of your skin and hair to look youthful. But now, wellness is defined as the condition of good physical, mental and emotional health – especially when maintained by an appropriate diet, exercise, and other lifestyle modifications. [



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