Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Would you treasure a lamp more if you made it?
  • Would you treasure a lamp more if you made it?
    Make Your Own (2014) ©
CASE STUDY

Make Your Own: a pedal-powered lampshade

How much do you love your bedside lamp? Probably not much. But what if you'd cycled for 40 minutes to make it? Make Your Own gets its customers to work for its products, forming a lasting relationship between brand and customer. But will people want to put the effort in?