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  • Would you treasure a lamp more if you made it?
  • Would you treasure a lamp more if you made it?
    Make Your Own (2014) ©
CASE STUDY

Make Your Own: a pedal-powered lampshade

How much do you love your bedside lamp? Probably not much. But what if you'd cycled for 40 minutes to make it? Make Your Own gets its customers to work for its products, forming a lasting relationship between brand and customer. But will people want to put the effort in?

Location Global

Scope
Whether it’s ‘washing your socks like your skin’ or learning how to fix your designer toaster, ‘repairing’ and ‘treasuring’ are ways in which people create emotional bonds with products – while also increasing their lifespan. [1] People really cherish their designer handbag if they spray, brush and wrap it in a dust bag every night. But this kind of ‘product love’ usually only happens if the consumer is thrifty, or cares enough to invest their time.

So how can companies dictate how people feel about and care for their ...

Canvas8

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