Hold On!

Hold Up

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Got It
  • Do people really want their packaging to talk to them?
  • Do people really want their packaging to talk to them?
    Lunch Business (2014) ©
REPORT

Who wants chatty packaging?

Packaging doesn't just protect contents and indicate ingredients – it now talks like we're best friends. It’s friendly, cheery and even cheeky. But do we really want our food and beauty products to hit on us? What makes successful chatty packaging, and when do we want it to shut up?