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  • Brazil is waking up to the power of the ‘pink pound’
  • Brazil is waking up to the power of the ‘pink pound’
    Karl Giant (2012) ©
CASE STUDY

RuPaul's Drag Race: Brazil comes out of the closet

RuPaul's Drag Race, a TV show about drag queens has become a hit in Brazil, shining a light on the country's LGBT community. With millions of gay consumers thirsty for a market that caters for them, why do Brazilian brands still ignore the opportunities offered by this demographic?