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  • Why are so many people moving away from meat?
  • Why are so many people moving away from meat?
    aaron glison, Creative Commons (2013) ©
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Are we all ready to start veggin' out?

Only 3% of the UK population identify as vegetarian. But thanks to a switch in tactics, the movement is gaining pace – and a weekly slot in people's stomachs. Can meat-free Michelin-starred restaurants, celebrity chefs, and veg delivery services cure people's appetite for meat?

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While the oldest Vegetarian Society (formed in the UK) dates back to 1847, vegetarianism has never been mainstream in Europe or North America, with only 3% and 7% of the population identifying as vegetarian in the UK and US respectively. [1][2] This is partly due to an apparently insatiable appetite for meat in the West, and partly to vegetarians themselves, some of whom have nurtured an unhelpful 'us vs. them' attitude to meat-eaters. But thanks to a switch in tactics, the vegetarian movement is gaining pace – and a weekly slot in people's ...

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