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  • Why are so many people moving away from meat?
  • Why are so many people moving away from meat?
    aaron glison, Creative Commons (2013) ©
REPORT

Are we all ready to start veggin' out?

Only 3% of the UK population identify as vegetarian. But thanks to a switch in tactics, the movement is gaining pace – and a weekly slot in people's stomachs. Can meat-free Michelin-starred restaurants, celebrity chefs, and veg delivery services cure people's appetite for meat?