Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?

From Just Giving Facebook updates to wearing H&M’s Conscious Collection, public displays of philanthropy have become a symbol of status. But does it really matter that these new do-gooders are motivated only by people seeing them do good if the outcome is still positive?

In just five years, New York-based charity: water has raised nearly $50m. This has been achieved by emphasising transparency; 100% of donations go directly towards projects, and donors can track exactly where their money is going.

There are over 1.5 million charities in the US alone. We're bombarded by new campaigns and donation requests, both via Facebook and in the street – but it's hard to know who to give to. Dollar a Day lets people “spread their bets”, donating one dollar daily to a range of non-profits.