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  • How did Subway win the attention of Gen Z?
  • How did Subway win the attention of Gen Z?
    The 4 to 9ers (2014) ©
CASE STUDY

The 4 to 9ers: Subway's YouTube sitcom for Gen Z

Gen Z had eluded Subway. Teens are watching less live TV, so they don’t see its ads, and they don't like direct advertising. So Subway launched sitcom The 4 to 9ers, and the first season attracted 18 million viewers. But who wants to watch a TV show created by a fast food chain?