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  • Museums have come a long way from the ‘boring’ stereotype
  • Museums have come a long way from the ‘boring’ stereotype
    Dan Nguyen, Creative Commons (2012) ©
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How museums became theme parks for learning

It’s easy to think that museums aren't relevant, but the success of the David Bowie exhibition at the V&A and the Matisse Cutouts show at the Tate Modern says otherwise. How is the museum evolving to meet the needs of people more interested in their smartphones than ancient artefacts?

Location Northern Europe / North America

Scope
The V&A’s David Bowie exhibition was even more of a hit than its organisers expected. Part pop-retrospective, part multi-disciplinary art exhibit with a technological focus, its London run was the fastest selling event in the museum's history. [1] When the show transferred to Chicago, it was seen by 150,000 in just over three months – a surge in sales so rapid that the gallery implemented a rock concert-style ticketing system with a waiting room in order to cope with demand. [2] Tate Modern enjoyed its own blockbuster in 2014 with its Matisse Cutouts ...

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