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  • Blending analogue and digital has kept Moleskine relevant
  • Blending analogue and digital has kept Moleskine relevant
    Moleskine (2013) ©
CASE STUDY

Moleskine: the notebook brand gets a digital makeover

When you think of pens, you might think of Parker. When you think of notes, you'll probably think of Post-it. And when you think of notebooks, you think of Moleskine. But how has the traditional paper brand managed to successfully reinvent itself in the digital age?