Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Luxury all over the world is influenced by Britain
  • Luxury all over the world is influenced by Britain
    The Drake Hotel Chicago (2009) ©

Beyond Bespoke: selling Britishness to the super-rich

Britishness is a huge selling point for HNWIs across the globe, from Rolls Royce and Burberry in China to British butlers in Dubai. Can Beyond Bespoke’s ‘The Little Black Book’ of Britain’s most exclusive specialists become the passport to a secret world of UK luxury?

Location United Kingdom

What comes to mind when you consider Britishness? The Queen? Butlers? James Bond and the British Secret Service? Or perhaps David Beckham’s legs – and that infamous right foot?

Such long-standing aristocratic heritage is a sought-after commodity. Whether it’s Chanel and Prada seeking out specifically British wools and leathers, or the rising popularity of British butlers in Dubai, nothing demonstrates wealth and opulence like an association with the Great British Isles. [1]





  • Article image How ‘Made in France’ became the must-have label

    French-made goods have never been more desirable, and over 95% of French people see buying French products as a ‘citizen act’. But what has led them to care quite so much about local production? And do foreign brands still have a place in French people’s hearts?

  • Article image Not Just a Label: selling unknown luxury brands

    As luxury brands adapt to online, maintaining exclusivity is difficult. On UK online outlet Not Just a Label, people trade big names for one-off garments, buying into a subtler form of luxury. But how does it convince people to spend so much on labels they've never heard of?

  • Article image Crest & Co.: shop online like the King of Sweden

    Over 90% of luxury purchases still take place in-store, yet HNWI often spend over 48 hours a week online. Can Crest & Co., which brings ‘the best of the best’ in luxury goods online, get super-rich customers and exclusive brands alike to re-evaluate how luxury goods are sold?

  • Selling ‘Britishness’ abroad Selling ‘Britishness’ abroad

    While it may be increasingly difficult to define what 'being British' means, the country’s core eating habits have stood the test of time. Exporting this abroad, Londoner Harry Spencer has opened what he claims is China’s first authentic British restaurant.