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  • Luxury all over the world is influenced by Britain
  • Luxury all over the world is influenced by Britain
    The Drake Hotel Chicago (2009) ©
CASE STUDY

Beyond Bespoke: selling Britishness to the super-rich

Britishness is a huge selling point for HNWIs across the globe, from Rolls Royce and Burberry in China to British butlers in Dubai. Can Beyond Bespoke’s ‘The Little Black Book’ of Britain’s most exclusive specialists become the passport to a secret world of UK luxury?

Location United Kingdom

Scope
What comes to mind when you consider Britishness? The Queen? Butlers? James Bond and the British Secret Service? Or perhaps David Beckham’s legs – and that infamous right foot?

Such long-standing aristocratic heritage is a sought-after commodity. Whether it’s Chanel and Prada seeking out specifically British wools and leathers, or the rising popularity of British butlers in Dubai, nothing demonstrates wealth and opulence like an association with the Great British Isles. [1]

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