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  • Young Chinese tourists are steering clear of noisy tour groups
  • Young Chinese tourists are steering clear of noisy tour groups
    Peng Zhang, Creative Commons (2014) ©
CASE STUDY

Qunar: Chinese travellers step off the tour bus

Putting old clichés to rest, Chinese tourists now are embracing independent travel – with 62% saying they’d sooner leave tour groups behind. But how is Qunar, China’s most popular travel site, helping these more adventurous travellers work out where they’d like to visit?