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  • Australia’s home-grown fashion brands are big business
  • Australia’s home-grown fashion brands are big business
    Black Milk (2014) ©
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How can a local cult outsmart global fashion?

With international fashion brands making competition on the Australian high street even more intense, a new generation of home-grown brands are building fiercely loyal style tribes both online and off. But can these emerging fashion cults fend off global competition?