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  • Comparison sites are still growing – and it’s not just about price
  • Comparison sites are still growing – and it’s not just about price
    Daniel Lee, Creative Commons (2014) ©
REPORT

What do we want comparison sites to choose between?

In the UK, 56% have used a price comparison site in the last two years, and 52% have actively purchased or switched as a result of using these types of services. But savvy customers no longer just care about price. How are services adapting to changing consumer expectations?