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  • Does the family that geeks together really stay together?
  • Does the family that geeks together really stay together?
    Phoenix Comicon, Creative Commons (2014) ©
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How geek parents are reinventing family time

In 2013, Gen Y helped grow sales of licensed merchandise to $51 billion in the US and Canada. Determined to raise their children in their own geeky image, Gen Y parents are introducing them to their pop-culture interests at a young age. How are these geeks reinventing family time?

Location Global

Scope
Is geekiness inherited? Today’s young, pop-culture obsessed parents certainly hope so. Determined to raise their children in their own nerdy image, Gen Y parents are introducing their kids to their favourite pop-culture interests at a young age – and they’re using these fun and creative activities to reinvent family time. Pastimes that were once reserved exclusively for children, like video games, playing with toys, arts and crafts and costume play, are now widely celebrated as the glue that binds modern families together.

They’re happy to spend money on family entertainment as well. More than a third ...

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