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  • Can subscription services translate to the real world?
  • Can subscription services translate to the real world?
    Emily Tan, Creative Commons (2007) ©
CASE STUDY

Jukely: a monthly subscription to discover new bands

You can stream the latest series of The Walking Dead via Netflix, and listen to Prince’s new albums via Spotify. In today's connected world, people subscribe to services for music, films, food and even fresh pants. And now Jukely is bringing the model to live entertainment.