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  • Can subscription services translate to the real world?
  • Can subscription services translate to the real world?
    Emily Tan, Creative Commons (2007) ©
CASE STUDY

Jukely: a monthly subscription to discover new bands

You can stream the latest series of The Walking Dead via Netflix, and listen to Prince’s new albums via Spotify. In today's connected world, people subscribe to services for music, films, food and even fresh pants. And now Jukely is bringing the model to live entertainment.

Location United States

Scope
You can stream the latest series of The Walking Dead via Netflix, and listen to Prince’s new albums via Spotify. Both these companies use subscription models as the basis for their pricing structures, and while Spotify has 40 million active users, Netflix has over 50 million. It’s a winning model. And with the subscription model working so well for intangible goods like music and movies, it’s beginning to transcend digital boundaries and manifest in the physical world. Having started in the monthly box market with the likes of Birchbox and Graze, ...

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