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  • German luxury is practical, and focused on technical perfection
  • German luxury is practical, and focused on technical perfection
    Adam Haranghy, Creative Commons (2012) ©
REPORT

Is the German luxury market driven by functionality?

A global survey on the perception of German luxury arrived at the word “perfection”. But HSBC’s Luxury Goods report lists only one German company, and German’s traditionally prefer to buy designer goods from Italy, UK and France. Is German luxury really driven by function over form?