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  • Why are so many kids mesmerised by a single YouTube channel?
  • Why are so many kids mesmerised by a single YouTube channel?
    DisneyCollector (2014) ©
CASE STUDY

DisneyCollector: professional unboxing for kids

Mysterious and manicured professional ‘unboxer’ DisneyCollector has produced over 1,200 videos on YouTube, and is captivating children around the globe. But what exactly is the appeal of watching a pair of hands remove the plastic packaging of Peppa Pig figurines?