Who buys their skinny jeans in a supermarket?
REPORT
17 Oct 2014
Who buys their skinny jeans in a supermarket?

Having reshaped the British grocery landscape, discount supermarket Lidl has announced its first fashion line. As competition for ‘top UK supermarket’ steps up, is selling jeans next to the milk aisle now non-negotiable? And what does it say about our changing shopping habits?