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  • Why are young Indian adults taking up travelling?
  • Why are young Indian adults taking up travelling?
    Harsha K R, Creative Commons (2014) ©

What’s driving India’s Gen Y to travel?

India’s travel and tourism industry is set to grow by over 7% in 2014, with more Indian youths realising their dream to see the world. Once a distant aspiration, holidays are now a tangible reality that urbanites will pay for. But what motivations are driving their travel plans?

Location India

Travel and tourism is one of the fastest growing industries in India. According to the World Travel and Tourism Council, it’s predicted to grow by 7.3% in 2014 – more than three times the expected growth rate of the general economy. [1]

One of the segments responsible for this growth is the digitally-savvy urban youth. A survey on spending habits among 18- to 25-year-olds across 13 cities showed that 41% of male and female youth spend more than Rs 1,000 a month on holidays – just behind clothes and accessories among women ...



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