Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Gen Z is enthusiastic, creative, and full of entrepreneurial spirit
  • Gen Z is enthusiastic, creative, and full of entrepreneurial spirit
    Tamara Craiu, Creative Commons (2011) ©
REPORT

Are Generation Z just a bunch of squares?

They don’t smoke, they don’t drink, and they want nothing more than to own a house and start a business. The kids of Generation Z may not even be 20 yet, but they've already earned a reputation as a bunch of squares. But are these digital natives really born to be mild?

Location Global

Scope
Generation Z is rapidly entering adulthood – and at nearly 90 million strong they make up 25.9% of the American population alone. [1] With the oldest now 19, this enormous teen demographic is snapping at Millennials’ heels, and stealing their place in the spotlight. [2]

And they’ve already established something of a reputation for themselves. If statistics are to be believed, the adults of tomorrow will be emerging from an army of almost overly well-intentioned high achievers – part tiny Mark Zuckerbergs, part John Lennon-esque idealists – who are constantly glued to ...

Canvas8

Related

  • Visualised learning for Gen Z Visualised learning for Gen Z

    Huntsville Alabama’s new classroom looks like something out of a video game. The school’s Situated Multimedia Arts Learning Laboratory uses gaming and motion-sensor technology to capture kids' movements in 3D, aiming to get them learning with their entire bodies.

  • Article image Levi’s Stadium: the way Gen Z want to watch live sport

    Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?

  • Article image Can deregulated sports get Gen Z out of the digital playground?

    Playing footy, making dens and running around; deregulated sports were once at the heart of children’s day-to-day activities. But Generation Z has grown up in a digital playground. Can technology be used to put an element of spontaneity back into playtime?

  • Article image BookTubers: the internet brings teens back to books

    Generally, e-reading simply involves tablets and e-books – but a new relationship is developing where literature and online virality are intertwined. Booktubers are broadcasting their favourite reads to thousands of fans. But how has YouTube become a home to bookworms?

  • Article image PewDiePie: why 30 million teens watch a guy play video games

    PewDiePie is the most subscribed channel on YouTube, and its creator makes more than £2 million a year on ad sales. He's one of YouTube's elite – a new generation of hyper-influential media moguls. But why are 30 million teens watching a stranger play video games?

  • Article image Why teens would rather be internet famous

    One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

  • Article image Billboard Twitter Real-Time Chart: top of the pops for the digital age

    Twitter has partnered with American music chart company Billboard to create two real-time music charts based on social media mentions. Though the music industry must adapt to survive, can a social media chart really represent an artist or song's popularity authentically?

  • Article image What does a cool kid look like?

    For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?