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  • Even Tube stations like Old Street now host pop-ups
  • Even Tube stations like Old Street now host pop-ups
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REPORT

Have pop-ups lost their appeal?

In 2013, the retail pop-up sector generated over £2 billion in turnover and employed more than 23,000 people. These temporary spaces are now a mainstay on British high streets, but are people tiring of them? And how can retailers make sure customers keep popping back for more?

Location United Kingdom

Scope
The retail pop-up sector is thriving. In 2013, the industry generated £2.1 billion in retail turnover – 0.6% of the UK’s total – and employed more than 23,000 people. By the end of 2015, the sector’s growth rate is set to outstrip the wider UK retail sector by more than double, with people expected to increase their spending in pop-ups by 8.4%. [1]

These temporary spaces are now a mainstay on British high streets, and thanks to the wealth of benefits the set-up enjoys, the relatively new concept is even taking over ...

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