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  • Even Tube stations like Old Street now host pop-ups
  • Even Tube stations like Old Street now host pop-ups
    Appear Here (2014) ©
REPORT

Have pop-ups lost their appeal?

In 2013, the retail pop-up sector generated over £2 billion in turnover and employed more than 23,000 people. These temporary spaces are now a mainstay on British high streets, but are people tiring of them? And how can retailers make sure customers keep popping back for more?