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  • Feeling disappointed with today, Gen Y is looking to the past
  • Feeling disappointed with today, Gen Y is looking to the past
    regurgitated NONSENSE (2014) ©
CASE STUDY

Surge: the Peter Pan generation drinks up ‘90s nostalgia

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?