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  • People still want to read, but they don’t always have time
  • People still want to read, but they don’t always have time
    Gerald Strelter, Creative Commons (2012) ©
CASE STUDY

Blinkist: clever speed reading

There are endless business, psychology and self-help titles that claim to make you smarter, more productive and happier. But who has time to read them all? Berlin-based start-up Blinkist wants to ‘serve curious minds’ by letting busy people read more in less time.

Location Germany

Scope
There are endless business, psychology and self-help titles that claim to make you smarter, more productive and happier. But who has time to read them all? Berlin-based start-up Blinkist ‘serves curious minds’ by letting busy people read more in less time. A ‘blink’ is essentially a summary of an entire book or paper, and one ‘blink’ can be read in less than two minutes. Since its launch in 2013, 140,000 people have downloaded more than 1.5 million books – proving that with increasingly busy lifestyles, people are more than ready for a non-fiction reading work-around. [

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