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  • Millennials want to know that their money is going to real people
  • Millennials want to know that their money is going to real people
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CASE STUDY

Kiva: charity for generation crowdfund

Gen Y is often labelled as narcissistic and entitled – yet in 2013, 87% of them gave to charity. Over 60% of Millennials have donated via their mobiles, and they want transparency and simplicity when doing so. Are charities paying enough attention to tomorrow’s philanthropists?