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  • Amidst health concerns and counterfeits, trust in China is low
  • Amidst health concerns and counterfeits, trust in China is low
    SCA, Creative Commons (2008) ©
REPORT

Why is China’s trust in short supply?

The consumer landscape in China is a minefield of fakes, misleading ads and tainted products. But shoppers have become smarter at working out the Nukes from Nikes. When trust is low in brands, media and even your next door neighbour, how can a society regain its faith?