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  • Do sports fans really want to be on their phones at the big game?
  • Do sports fans really want to be on their phones at the big game?
    Matthew Roth, Creative Commons (2014) ©
CASE STUDY

Levi’s Stadium: the way Gen Z want to watch live sport

Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?