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  • Do sports fans really want to be on their phones at the big game?
  • Do sports fans really want to be on their phones at the big game?
    Matthew Roth, Creative Commons (2014) ©
CASE STUDY

Levi’s Stadium: the way Gen Z want to watch live sport

Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?

Location United States

Scope
Throwing open its doors in August 2014, the Levi’s Stadium in Santa Clara, California, has been called ‘a new model for sport’. The new home of the NFL’s San Francisco 49ers, the $1.2 billion arena is the most technologically advanced in the world, featuring a bridge made of solar panels that make it energy neutral, high speed 4G and Wi-Fi connectivity, and a dedicated mobile app that directs fans to available parking spaces and lets them order food directly to their seats. [1]

The venue aims to offer fans the high-tech experience they now expect ...

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