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  • Which services can banks promote to entice customers to switch?
  • Which services can banks promote to entice customers to switch?
    Steve Braund (2014) ©
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Which bank services will make you switch?

With UK consumer confidence increasing, competition among banks is stronger than ever. Austerity has left consumers cautious, while 24/7 banking has given more access and control over personal finance. But what do people want, and how can banks entice them to switch?