Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Gritty imagery makes this brand seem authentic
  • Gritty imagery makes this brand seem authentic
    Mezcal ©
CASE STUDY

Ilegal Mezcal: bootlegging alcohol across the border

Mezcal used to be a cheap drink, produced by local artisans and drunk by Mexican lower classes. But in 2013, it was the fifth most-drunk liquor worldwide. With its ancient distilling methods and complex flavours, how has it captured the palates of a growing number of admirers?