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  • What do people really want from a car showroom?
  • What do people really want from a car showroom?
    Audi (2012) ©
REPORT

How the way we buy a car has changed

Where once buying a car meant travelling to a dealership and speaking directly with forecourt dwellers, this is changing. It is estimated that at least 2,800 dealerships could disappear in the US alone by 2020. So in 2014, how exactly are people going about purchasing a new set of wheels?

Location North America / Northern Europe

Scope
Since the production of the world’s first mass produced motor car, Ford’s model T, in 1908 the car, and our relationship with it has changed dramatically. [1] No longer just a means to get from A to B, today’s cars are homes away from home.

Despite research that suggests that Generation Y are reluctant to get behind the wheel, UK car sales in 2013 were the best recorded since 2007 - 2.26 million vehicles were registered, a 10.8% rise. [2] Similarly in the US car sales completely recovered from the initial impact of the ...

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