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  • Now you can pay for your groceries with your watch
  • Now you can pay for your groceries with your watch
    Apple (2014) ©
CASE STUDY

Apple Pay: seamless spending on and offline

Apple is hoping that Apple Pay, a tap-to-pay service integrated into the iPhone 6 and Apple Watch, will help it dominate the $79.2 billion-a-year digital payments market. But can Apple succeed where so many have failed before, and truly replace our wallets with our phones?