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  • Now you can pay for your groceries with your watch
  • Now you can pay for your groceries with your watch
    Apple (2014) ©
CASE STUDY

Apple Pay: seamless spending on and offline

Apple is hoping that Apple Pay, a tap-to-pay service integrated into the iPhone 6 and Apple Watch, will help it dominate the $79.2 billion-a-year digital payments market. But can Apple succeed where so many have failed before, and truly replace our wallets with our phones?

Location United States

Scope
Nestled between Apple’s September 2014 announcements of the iPhone 6, the phablet-esque iPhone 6 Plus and the Apple Watch, was Apple Pay. [1] While the new models of the iPhone and the long-awaited Apple Watch took most of the headlines, Apples hopes that its digital payment service – set to launch in October 2014 – will forever change the way that we pay for things, from gas to groceries. [2]

The tap-to-pay service, built into both the iPhone and Apple Watch, could help Apple dominate a market that accounts for $79.2 billion a year. ...

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