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  • Flush, fashionable and underserved: Understanding the older clothes shopper
  • Flush, fashionable and underserved: Understanding the older clothes shopper
    Just Ard, Creative Commons (2014) ©
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How fashionable over-50s want to dress

The over-50s hold a whopping 80% of the UK's wealth, and British women in their 50s spend £7 billion on clothes. While some fashion brands are starting to court the older shopper, many more are leaving these women frustrated by a lack of desirable, comfortable clothes on the high street.