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  • Millennials aren’t really interested in ‘traditional’ hotels
  • Millennials aren’t really interested in ‘traditional’ hotels
    Los Angeles Times (2014) ©
REPORT

How hotels are being redesigned for Gen Y

While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

Location Global

Scope
Millennials’ tastes and preferences are radically different from previous generations – so to meet their needs, the hotel industry is transforming its approach to hotel design and guest interaction. “Generation X-age and younger comprise 70% of the working population and will represent 87% of the workforce by 2024,” says a Marriott representative, affirming that Millennials are a key consumer group, both now and in the decades to come. [1]

Global chains like Marriott and Premier Inn, alongside smaller boutique hotels, are creating bespoke brands aimed directly at this market. They’re drastically overhauling every element of ...

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