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  • Are young YouTube book reviewers keeping reading alive?
  • Are young YouTube book reviewers keeping reading alive?
    Thomas Hawk, Creative Commons (2006) ©
CASE STUDY

BookTubers: the internet brings teens back to books

Generally, e-reading simply involves tablets and e-books – but a new relationship is developing where literature and online virality are intertwined. Booktubers are broadcasting their favourite reads to thousands of fans. But how has YouTube become a home to bookworms?

Location Northern Europe / Central America

Scope
When people talk about digital publishing, they’re generally referring to Kindles, e-books and audiobooks – and maybe even Wattpad, the online platform for serialised self-publishing. But a new kind of relationship with books is developing – one in which literature and online virality are intertwined. While some magazines like Mental Floss have cracked the way YouTube can be used to engage current readers, book publishers are beginning to understand the extent to which YouTube and gaming can be appropriated to reach massive new audiences of kids and teens – from YouTube watchers to Minecraft gamers.

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