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  • Are young YouTube book reviewers keeping reading alive?
  • Are young YouTube book reviewers keeping reading alive?
    Thomas Hawk, Creative Commons (2006) ©

BookTubers: the internet brings teens back to books

Generally, e-reading simply involves tablets and e-books – but a new relationship is developing where literature and online virality are intertwined. Booktubers are broadcasting their favourite reads to thousands of fans. But how has YouTube become a home to bookworms?

Location Northern Europe / Central America

When people talk about digital publishing, they’re generally referring to Kindles, e-books and audiobooks – and maybe even Wattpad, the online platform for serialised self-publishing. But a new kind of relationship with books is developing – one in which literature and online virality are intertwined. While some magazines like Mental Floss have cracked the way YouTube can be used to engage current readers, book publishers are beginning to understand the extent to which YouTube and gaming can be appropriated to reach massive new audiences of kids and teens – from YouTube watchers to Minecraft gamers.




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    Minecraft: shaping the real world with virtual building blocks

    Minecraft may be the most-sold video game on Earth, but it's very different from its fellow chart-toppers. It has basic graphics and no narrative – and yet it's captured the imaginations of over 100 million players. But how has this indie game become a global phenomenon?

  • Discount e-books encourage discovery

    Discount e-books encourage discovery

    “If e-books are the new paperbacks, then why are they so expensive?” asks John Yunker of the ACP blog. With the rise of digital reading, the one deterrent has been the high prices of e-books – in some cases, they’re actually pricer than their physical counterparts.

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    Endgame: turning a paperback into a multimedia journey

    As a publisher in the 21st century, how do you capture the attention of a generation of kids raised on tablets and computer games? Author James Frey thinks he has the answer – Endgame, a book that transcends its pages onto social networks and into the real world.

  • Haul videos for teen bookworms

    Haul videos for teen bookworms

    In Mexico, a country where only 3% of the population reads over six books per year, teenage book lovers are finding a community of fellow bookworms on YouTube. Rather than showing off their latest clothes and makeup, BookTubers reviews books and garner thousands of followers.

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    PewDiePie: why 30 million teens watch a guy play video games

    PewDiePie is the most subscribed channel on YouTube, and its creator makes more than £2 million a year on ad sales. He's one of YouTube's elite – a new generation of hyper-influential media moguls. But why are 30 million teens watching a stranger play video games?

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    Why teens would rather be internet famous

    One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

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    Wattpad: making stories social

    As old traditions are re-examined in the wake of digitisation, the mass uptake of mobile devices has led to an unlikely resurgence in serialised fiction. Enter Wattpad, the online community that encourages authors and readers to communicate as their stories unfold.

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    Oyster Books: subscribing to change

    With personalised subscription-based services like Netflix and Spotify changing the way people consume film and music, is e-reader iPhone app Oyster planning on doing the same for books?