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  • Dads don’t feel they’re accurately portrayed in the media
  • Dads don’t feel they’re accurately portrayed in the media
    Fabiana Zonca, Creative Commons (2008) ©
REPORT

How has the role of ‘dad’ changed?

The role of dad has changed from breadwinning head of the family to friend, protector, role model, teacher, and carer, and there's now a record number of single dads. But while 75% of dads are responsible for their kids’ well-being, why do only 20% see that reflected in media?

Location North America / Northern Europe

Scope
The role of dad has changed from main breadwinner to friend, protector, role model, moral guide, teacher, team player and, of course, carer. In the US, the overall amount of time fathers spend with their kids has nearly tripled from a generation ago, and the number of stay-at-home dads has nearly doubled since 1989 to over 2 million (although one third are at home due to disability or illness). [1]

Meanwhile, 8% of households are headed by single dads – that’s more than 2.6 million, and a quarter of all single-parent households. [2] These ...

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