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  • India’s appetite for online shopping is growing fast
  • India’s appetite for online shopping is growing fast
    Ed Yourdon, Creative Commons (2008) ©
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What’s driving India’s e-commerce market?

The Indian e-commerce market is expected to grow from $2 billion in 2013 to $8.5 billion by 2016. Most of this growth will come from clothes, shoes and accessories - showing that tech-savvy Indian consumers have grown to trust online shopping. But what's driving this shift?