Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Is reading a book really dying out, or just evolving?
  • Is reading a book really dying out, or just evolving?
    Lena Vasiljeva, Creative Commons (2013) ©
CASE STUDY

Endgame: turning a paperback into a multimedia journey

As a publisher in the 21st century, how do you capture the attention of a generation of kids raised on tablets and computer games? Author James Frey thinks he has the answer – Endgame, a book that transcends its pages onto social networks and into the real world.

Location United States

Scope
A study conducted in January 2014 found that 76% of American adults aged 18 and above said that they read at least one book in the past year. Almost seven in ten adults have read a book in print in the past 12 months, while 28% read an e-book, and 14% listened to an audiobook. Despite headlines claiming that books are dying and no-one is reading, it’s still an activity that‘s spread across multiple mediums – from physical books to tablets. [1]

As a publisher in the 21st century, how do you snare the attention of ...

Canvas8

Related

  • Article image Can haptic technology replace human intimacy?

    Product design has always considered touch – the ergonomics of a hand grip, texture of a surface, or the weight of material against skin. With the rise of digital, people are looking for more intuitive ways to interact. How is haptic tech changing the way we experience touch?

  • Rediscover reality with a mobile game Rediscover reality with a mobile game

    From Gary Turk's 'Look Up' video to restaurants that offer discounts to patrons that turn off their phones, there's growing concern that we're losing too much time in the real world to technology. But what if the solution was right where the problem started – in an app?

  • Article image PaperLater: a personalised paper to read at your leisure

    In an average day over 92,000 articles are posted online - the sheer volume of content is just unmanageable and impossible to consume. Combating this, UK-based PaperLater lets you save articles from the web, and in three days a customised printed paper is delivered to your door.

  • Article image Sensory Fiction: getting lost in a book

    Reading is an emotional experience. Books can make you laugh, cry or feel scared - but can technology make them even more immersive? MIT's Media Lab has created a book that lets you really feel and experience first-hand the emotions and environments described in the text.

  • Article image Wattpad: making stories social

    As old traditions are re-examined in the wake of digitisation, the mass uptake of mobile devices has led to an unlikely resurgence in serialised fiction. Enter Wattpad, the online community that encourages authors and readers to communicate as their stories unfold.

  • Article image Oyster Books: subscribing to change

    With personalised subscription-based services like Netflix and Spotify changing the way people consume film and music, is e-reader iPhone app Oyster planning on doing the same for books?

  • Article image Teen dystopia: reading between the lines

    Following the success of The Hunger Games, young adult fiction is growing darker and increasingly dystopian. How might brands tap into the underlying desires for a new kind of hero?

  • Article image The Lizzie Bennet Diaries: a classic novel finds new life

    Jane Austen’s classic novel Pride and Prejudice has found a new audience through The Lizzie Bennet Diaries, a real-time drama that unfolds across multiple platforms.