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  • Is reading a book really dying out, or just evolving?
  • Is reading a book really dying out, or just evolving?
    Lena Vasiljeva, Creative Commons (2013) ©

Endgame: turning a paperback into a multimedia journey

As a publisher in the 21st century, how do you capture the attention of a generation of kids raised on tablets and computer games? Author James Frey thinks he has the answer – Endgame, a book that transcends its pages onto social networks and into the real world.

Location United States

A study conducted in January 2014 found that 76% of American adults aged 18 and above said that they read at least one book in the past year. Almost seven in ten adults have read a book in print in the past 12 months, while 28% read an e-book, and 14% listened to an audiobook. Despite headlines claiming that books are dying and no-one is reading, it’s still an activity that‘s spread across multiple mediums – from physical books to tablets. [1]

As a publisher in the 21st century, how do you snare the attention of ...



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