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  • Is reading a book really dying out, or just evolving?
  • Is reading a book really dying out, or just evolving?
    Lena Vasiljeva, Creative Commons (2013) ©
CASE STUDY

Endgame: turning a paperback into a multimedia journey

As a publisher in the 21st century, how do you capture the attention of a generation of kids raised on tablets and computer games? Author James Frey thinks he has the answer – Endgame, a book that transcends its pages onto social networks and into the real world.